Philosophy

Nothing is everything

Category

Pictograms

Type

Cycling

Title

Track, Road, Mountain, BMX.

Description

Each pictogram is distinguished by wheels, while arms and legs, depending on the load, are at the same angle.

Category

Pictograms

Type

Weather

Title

Cloud, Sun, Moon, Sunset, Rainbow, Wind, Snow, Lightning, Rain.

Description

Set of weather pictograms whose base are a semicircle and line.

Category

Pictograms

Type

Animals

Title

Antelope, Butterfly, Cow, Duck, Elk, Gorilla, Mouse, Owl, Penguin, Rabbit, Snake, Walrus.

Description

The initial letters with eyes represent the outlines of the animals.

Category

Alphabet

Type

Revitalization of palatals of the Croatian written letters — Č/ć, DŽ/Dž, Đ/đ, LJ/lj, NJ/nj, Š/š, Ć/ć, Ž/ž.

Title

Buljanovićica

Description

Most of the same letters were taken from the 19th century Slavic orthographies. The problem with the Croatian written letters is that some one–letter and two–letter words are written in the same manner but pronounced differently. For example, the digraph “nj” represent one phoneme (“konj”, “njuška”), but in some internationalisms it is read as a sequence of two phonemes (“konjunkcija”, “injekcija”) — which is unacceptable from a linguistic aspect. Revitalization of palatals of the Croatian written letters leads the solution of the mentioned problem. Likewise, Croatian indigenous graphemes are being introduced, as well as a unique system of the Croatian written letters without diacritical signs and two–letter words. The basis of new graphemes is the basic letter in the formation of a certain palatal. Also, two graphemes of the Croatian written letters are not in the right place. The formation of the letter “ć” is “t” + “j” which means that it should be found after the basic grapheme “t” (currently behind the grapheme “č”), and the formation of the letter “đ” is “g” + “j”, which implies thea place after “g” (currently behind grapheme “dž”).

Category

Alphabet

Type

Revitalization

Title

Bosančica

Description

Revitalization of an authentic script created in the 14th century in Bosnia and surrounding areas in a contemporary way.

Category

Alphabet

Type

The New Alphabet

Title

Alpha

Description

A system of 63 graphemes.

Category

Logo

Type

Suits

Title

Mister Mot

Description

In addition to the initials of two words, the letter “M” represents a man’s suit with the addition of a circle symbolizing a the human head.

Category

Logo

Type

Consulting

Title

Aaron

Description

The letter “M” was used for two graphemes “A” with the inclusion of two horizontal lines in the middle.

Category

Logo

Type

Lands

Title

Zemljista.hr

Description

The symbol “Z” symbolizes two neighbouring lands.

Category

Logo

Type

Construction

Title

Heros

Description

Since it is a construction company logo, the initial letter/symbol represents “road”, but the form creates an anti–form that associates on letter “H”.

Category

Logo

Type

Orthopedy

Title

Nogalo

Description

On the initial letter “n”, “feet” are added which indicate the activity of the polyclinic, i.e. treatment of injuries and diseases of the locomotor apparatus.

Category

Logo

Type

Fashion

Title

Moschos

Description

The symbol represents stylized bull horns that complement the logotype.

Category

Logo

Type

Caffe Bar

Title

Arrow

Description

A vertical line is added to the initial letter of the logotype and the symbol becomes an “arrow”.

Category

Logo

Type

Tourism

Title

Apartments–Split.com

Description

The symbol represents the “seahorse”.

Category

Logo

Type

Magazine

Title

Retrospective

Description

The initial letter of the word “Retrospective” is rotated horizontally because of the meaning of the word itself — “looking back”.

Category

Logo

Type

Fitness

Title

Xenna

Description

In addition to the initial letter of the logotype, the “X” symbolizes human legs and arms, holding the weight in the air.

Category

Logo

Type

Telecom

Title

IT Jedan (eng. IT One)

Description

The initial letter of the word “Jedan” is replaced with the number “1”, which rotated vertically became the grapheme “J”.

Category

Logo

Type

Real Estate

Title

Post Scriptum

Description

Post Scriptum is an afterthought, thought that is occurring after the letter has been written and signed. The abbreviation often used is P.S., and hence the link of the logotype with dots.

Category

Logo

Type

Basketball

Title

KK Split

Description

The symbol represents the initial letter of the word “Split” but also a basketball when the outline of the circle is closed.

Category

Logo

Type

Consulting

Title

T M T

Description

The combination of the initial and final letters "T" in the middle gives the grapheme "M".

Category

Logo

Type

Hotel

Title

Slon (eng. Elephant)

Description

The initial grapheme of the logotype represents an elephant’s trunk, and the dot symbolizes an eye.

Category

Logo

Type

Restaurant

Title

Dva Srca (eng. Two Hearts)

Description

A symbol is a combination of two symbols from the words "dva/two" and "srca/hearts".

Category

Logo

Type

Volunteerism

Title

Most (eng. Bridge)

Description

The initial letter “M” is associated with a bridge.

Category

Logo

Type

Solar

Title

Levanat

Description

The logotype is based on balance, since the letter “L” is rotated by 180°, replacing the last letter “T”.

Category

Logo

Type

Shoes

Title

Ledenko

Description

The symbol symbolizes the boot and the initial grapheme of the “Ledenko” logotype.

Category

Logo

Type

Electronic

Title

Oski

Description

The logo is separated into two horizontal parts as a reference to electricity.

Category

Logo

Type

Diving

Title

Panta Rei

Description

A rectangle with a white diagonal line represents the flag of sport–recreational diving. It is used as a sign, except that the company logo was placed instead of the line.

Category

Logo

Type

Restaurant

Title

Jeshka

Description

"Ješka" in the Chakavian (Dalmatian dialect) dictionary means "fish bait", and the initial letter represents "hook".

Category

Rebranding

Type

Tourism

Title

Croatian National Tourist Board

Description

For Croatian National Tourist Board, the role of visual identity for destination is not is sufficienty appreciated, although visual characteristics are those that can best represent and communicate destination to the market and general public.

That is why the idea of this paper is to create new and competitive visual identity of the Croatian National Tourist Board. Visual Identity that encompasses the essence of Croatia as a tourist destination and as such promotes the same values and at the same time sets the tone of communication itself. A visual that will create a new image and emphasize its authenticity, diversity, modernity, and modularity at all levels, since it represents added value of the people and the country in the global tourist market.

The most important feature of Croatian identity is the coat of arms of the Republic of Croatia, with chessboard as the main element on the national flag. Recognized internationally, squares are precisely the visual code according to which Croatia is the most known in the world and they make the leitmotif in this concept of the visual identity for the Croatian Tourist Board.

The concept of a logo (and visual identity) is the creation of a grid where single grapheme is placed in each square that is vertically and horizontally positioned in the center. Slogan positioning is loose, and slogan is used to write additional information on the visual identity.

According to the Croatian National Tourist Board, Croatia is divided into seven clusters. With its recognizable colors within each region, it represents colorful Croatia as the most important characteristic in seven letters. To the target group, the slogan "colorful" essentially shows the position of the brand, and in memorable way summarizes the essence of the destination. Due to its recognizability, the concept enables differentiation from other destinations, creating a positive experience of Croatia as a tourist destination.

For visual identity, a grid is created, depending on the number of letters in the word. For each geographical area there are four types of grids and two logos that are modular. The logo is positioned in the last square of the format, and there is a photo in the background.

Tendencies for further research are to discover new possibilities of the concept and the grid: determine the potential of a visible line grid of different thicknesses, explore specific patterns of regions within the concept, investigate the tonal gradations of characteristic regional colors and to break down cities and places with shades of those colors. Also, explore the visual–cultural context of typography. There are many variations possible with this modularity, and everything is allowed within the concept.

Category

Poster

Type

War

Title

Sarajevo 100

Description

Sarajevo 100 is an international invitation programme to commemorate the 100th anniversary of the Sarajevo assassination and the siege of the city in the 1990s.

What characterizes Sarajevo as well as Bosnia and Herzegovina are its three constituent peoples — Bosniaks, Serbs and Croats. Neither of them wants Bosnia and Herzegovina as an equal state for these three peoples. This continuous conflict, turmoil, war and strife — a cocktail symbolizes a mixture of three constituent peoples, while a slice of lemon with an additional diagonal line becomes a symbol of peace.

Category

Poster

Type

Health

Title

Breath ● Symbiosis

Description

International Exhibition of Graphic Design 2020 with the subject "Coronavirus and Prevention Measures".

When protecting against coronavirus, a new virus that was discovered in China at the end of 2019, prevention is the most important. Responsible behaviour towards oneself and others is the first step in combating the epidemic. Wearing face masks is one of the most visible preventive measures to protect against the spread of coronavirus. There is a gas mask on the poster, and spikes that associate on coronavirus are added in place of the filter. The gas mask is a symbol of protection and prevention against the COVID–19 virus.

Category

Poster

Type

Music

Title

Polish Composers

Description

The theme of the international competition of posters "We want Jazz" was "Polish composers". The poster features the coat of arms of Poland, which consists of an eagle and a shield. Considering the theme "Polish Composers", the eagle has a body in the shape of a violin key.

Category

Poster

Type

Health

Title

The Imaginary Invalid

Description

Jean Baptiste Moliere’s “The Imaginary Invalid” is a three–act comedy. The work presents an example of a hypochondriac, a man who exaggerates or imagines his physical illness.

The well–known hospital symbol is rotated by 45°, and thus the cross becomes crossed, which is an association to the hypochondriac who imagined his disease.

Category

Poster

Type

Woman's Rights

Title

Gender Equality Now!

Description

Most countries in the world have not reached a satisfactory level when it comes to gender equality referred to in the United Nations Development Plan. New reports show countries are not on the right track to achieve gender balance, which seeks to eliminate discrimination and violence against women and end harmful practices such as child marriages and female mutilation.

This work depicts a woman’s head screaming. In the lower right corner is a volume mute symbol, a reference to the 21st century society where the voice of a woman is still not heard enough.

Category

Poster

Type

War

Title

70 Years of Historical Museum of Bosnia and Herzegovinia

Description

The Historical Museum of Bosnia and Herzegovina is the only museum that treats the complete history of Bosnia and Herzegovina from its first mention in historical sources (949, Constantine Porphyrogenitus) to contemporary and independent Bosnia and Herzegovina.

A sarcastic reference on the occasion of the exhibition “70 Years of the Historical Museum”. A target was created from the logotype, and even a symbol of peace — a white dove is disguised in military camouflage pattern. The museum, which represents a national monument, and is supposed to be a representative example of the history of Bosnia and Herzegovina, stands war–torn and post–war abandoned.

Category

Poster

Type

Water

Title

Save the Water!

Description

When water begins to be treated as a commodity whose price depends on supply and demand, corporations will control all of our drinking water, and therefore ourselves.

A glare is added to the key ring and the anti–form becomes a drop of water. The symbol is a sign of water conservation as a public good of various interests.

Category

Poster

Type

Media

Title

Fake News

Description

Fake news are form of yellow press propaganda created through the use of misinformation, and mass deception, placed in the public domain.

How to recognize fake news? It is a sensationalist title, that screams for the article to be read. Because of that reason, there is a link between bottom text "I scream", and the subject itself, and, link to the picture of an ice cream. These two words are spelled differently, but they are pronounced the same. As for the symbols on the poster, a sleeve was added to the existing tender logo, and the sign became an ice cream.

Category

Poster

Type

Justice

Title

In the Imagination of Justice

Description

The subject of the International Festival of Graphic Design in Iran was a mythical and symbolic expression of justice in the ideas, beliefs, traditions and cultures of different people of the world. The poster features a combination of a cross and a sword. The sword in the Bible has the meaning of the word of God, and the cross or Jesus is a symbol of martyrdom. The point is that Jesus as such is the Saviour, according to the God's justice. Instead of the inscription on the cross "INRI", there is the acronym "ITIOJ", which stands for the competition theme "In the Imagination of Justice". In the background, a radial gradient of yellow–black colour is a reference to the resurrection of Jesus.

Category

Poster

Type

Environment

Title

Shaping the Future

Description

The effects of climate changes are felt in all parts of the world. Polar ice sheets are melting, and the sea level is rising. In some regions, extreme weather and rainfall are increasingly occurring, while in others, more intense heat waves and droughts occur. If we continue in this direction without worrying about our planet, our future will be terrifying.

Instead of a globe, there is a rotten apple, and Shakespeare’s quote “Something is rotten in the state of Denmark” is replaced by “Something is rotten in the state of Earth”.

Category

Poster

Type

Love

Title

Bolero & Paquita

Description

The rose on the poster has barbed wire instead of a stalk. The pestle of the rose symbolizes love, which refers to "Paquita", while the barbed wire is associated with "Bolero", i.e. pain and suffering.

Category

Poster

Type

Theater

Title

Juventa

Description

The poster represents Don Quixote on horseback and Sancho Panza on a donkey, positioned on a joint pendulum. The pendulum represents a double utopia next to the windmill in the background. The idea is to emphasize the boy’s dreams and ideals, get out of the comfort zone and sail upstream.

Category

Poster

Type

Film

Title

Bosnian–Herzegovinian Film Festival

Description

The association itself to cinematic festivals are red carpets. Considering the fact that this is a Bosnian–Herzegovinian festival, the poster shows an example of Bosnian carpet, specific for its red background and ornaments, while the left and right sides of the poster also refer to the filmstrip.

Category

Poster

Type

Film

Title

Split Film Festival

Description

The theme for the 18th Split Film Festival was “Tolerance”. The poster features adults with moustaches used by festival signs to symbolize a sort of maturity. Number 18 alludes to the possibility of choice and full affirmation of the festival and young people becoming adults in a humorous way.

Category

Poster

Type

Film

Title

Split Film Festival

Description

The theme for the 22nd Split Film Festival was “Cruel Reality >< Virtual Reality”. The poster shows the central detail of the hands depicted on Michelangelo’s fresco “The Creation of Adam”. Adam’s left hand has been replaced by a virtual, hologram hand. The point is, it has virtually suppressed the human and that the right hand of God not addressing to man anymore, but to robot.

Category

Poster

Type

Film

Title

Split Film Festival

Description

The theme of the 25th festival was "Artificial Intelligence and Media". The sign on the poster represents the brain, with the human hemisphere on the left side, while right hemisphere symbolizes artificial intelligence. They correspond with each other, and they are powered by the button "play" in the middle, which embodies media and film.

Category

Tickets

Type

Music

Title

Rock and Roll/Guitarist, Jazz/Saxophonist, Hip Hop/Rapper, Sevdah/Accordionist.

Description

A set of four lottery tickets for the Lottery of Bosnia and Herzegovina.

Category

Books

Type

Seasons

Title

Winter/Rain, Autumn/Leaf, Summer/Sun, Spring/Flower.

Description

Matsuo Basho is the most significant Japanese haiku poet. He is adored for his simplicity and purity, and the source of his inspiration was nature.

Design and illustrations for the cover of a book on the four seasons. The headings represent a reference to Japanese letters written in vertical columns. Illustrations are determined by the seasons.

Category

Illustrations

Type

Primitive Naturalism

Title

Have You Seen Elephant Marica?

Description

Illustrations for a children’s educational book about elephant poaching.

Category

Illustrations, Paintings, Murals, Sculptures

Type

Primitive Naturalistic Cubism

Title

The Life of Birds

Description

We have always admired birds because they are a symbol of freedom. With their ability to fly, they seem inaccessible and mysterious. Fortunately, we can observe and admire their beauty directly, without fear and without harming them...

Category

Photography

Type

Oxímorons

Title

Compatible/Incompatible

Description

Joining two incompatible elements.

Category

Photography

Type

Teas

Title

Fruit Teas “Franck”

Description

Each fruit tea cup contains its own fruit with the addition of smoke flavour.

Category

Photography

Type

Act

Title

Woman

Description

Study photography of a female body where nudity reveals itself as an object, with an emphasis on moving away from the concrete.

Category

Photography

Type

Architecture

Title

Shadow

Description

A series of photographs of the abandoned “Koteks” shopping centre in Split, which is considered one of the finest works of socialist postmodernism. The shadows are a reference to its condition today — an abandoned building as a place of spirits.

Category

Packaging

Type

Homemade Honey

Title

Meadow, Acacia, Chestnut.

Description

Honey production is based on bees collecting nectar from flowers, and each honey has its characteristic flower. The green rope/wire is a reference to the flower petal.

Category

CD

Type

Music

Title

Jole Baraba

Description

An homage to retro CD covers with a focus on kitsch and bad taste, as well as on imaginative song names.

M © 2021. All rights reserved.

Manevar is a visual communications studio located in Split, Croatia. We believe that the best art comes from the naturalism (lex Manevar) that is the hardest to achieve, and the sincerity that rests on infantilism.

For further information or collaborative inquieries please get in touch:
+385 97 765 765 0
info@manevar.com
www.manevar.com
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